Helping organizations build leaders that last.
We watched brilliant strategies fail — not because the idea was wrong, but because the leader wasn’t ready. So we built the instrument we wished the world already had.
Our Mission
Readiness Engine builds the standard — and develops the leaders ready to meet the complexity of this transition in human history with the clarity, relational intelligence, and character it asks of them.
Our Vision
Leadership earned by the development of self and teams. The world led by people ready for it.
Two decades each, on both sides of the table.
Logan Yonavjak
Co-Founder & CEO
Founder, investor, and impact finance expert with 20 years channeling capital into what matters. Co-founded a sell-side advisory firm and helped move hundreds of millions into impact. MBA and Master of Forestry from Yale, B.A. from UNC Chapel Hill.
Benji Whitehurst
Co-Founder & CTO
Transpersonal psychologist and emotional intelligence coach with 20 years helping leaders develop self-awareness and courage. Led countless workshops on communication and inner development. MBA, Master’s in Transpersonal Psychology from Naropa, B.A. from Oberlin.
Ashby Monk
Founding Advisor / Investor
Stanford Professor and Executive Director, Long-Term Research Center. Partner at KDX — investing in the future of investing.
The rest of the people behind the work.
Katy Mixter
Director of Coaching
Bryan Davis
Systems Architect
Nicolas Gazeu
Fullstack Developer
Nikolas Perez
AI Engineer & Data Scientist
Nomali Perera
Advisor, Product & Coaching
We built Readiness Engine because we’ve spent our careers watching brilliant strategies fail — not because the idea was wrong, but because the leader wasn’t ready.
We’ve sat on both sides of the table — as investors, advisors, and founders ourselves. And we’ve seen the same pattern everywhere: in venture, in executive hiring, in fund management. The diligence process evaluates the plan, the market, the financials. But it rarely examines the person who has to carry it.
Traditional evaluation is riddled with unconscious bias. Confirmation bias tells you the pedigree is enough. Affinity bias tells you they’re “a good fit.” Gut feel replaces structured insight. High-stakes people decisions deserve better — they should be based on capacity, not charisma.
— Logan & Benji
Five commitments we hold ourselves to first.
Build with Integrity
The highest ethical standards in research, product, and client relationships. Trust is the foundation — earned through transparency, rigor, and doing what we say we will.
Be Research-Driven and Human-Centered
Every tool grounded in established developmental science and designed with empathy. Data and humanity both matter when assessing people.
Practice What We Preach
We apply the same developmental principles to ourselves that we offer to leaders. Self-awareness, feedback, and growth aren’t just our product — they’re our culture.
Act Like a Multiplier
We aim to make everyone around us better — clients, partners, and each other. We share knowledge generously and build tools that create compounding value.
Encourage Authenticity
Lasting performance comes from alignment between who you are and how you lead. We create safe spaces for honesty and celebrate the courage it takes to grow.
Join the Work
The world led by people ready for it.
If that sentence lands for you, we should talk.